Last Updated: 9/1/2026

Empire Bakery Equipment ("Empire," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit empirebake.com (the "Site"), request a quote, contact us, or otherwise interact with our business.

By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide Directly

When you fill out a contact or quote request form, subscribe to our email list, request equipment information, or communicate with us, we may collect:

• Name and business name
• Email address
• Phone number
• Mailing or business address
• Business type and equipment interests (e.g., bakery type, product type)
• Any other information you choose to include in your message or inquiry

Information Collected Automatically

When you visit the Site, we and our service providers automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies, pixels, and similar tracking technologies (described below)

2. How We Use Your Information

We use the information we collect to:

• Respond to quote requests, questions, and customer service inquiries
• Provide information about equipment, services, financing, and promotions
• Send marketing and promotional emails (you may unsubscribe at any time)
• Manage our customer relationships and sales process
• Analyze Site traffic and improve our website, content, and advertising
• Measure the effectiveness of our marketing campaigns
• Comply with legal obligations and protect our legal rights

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies provided by us and third parties, including:

• Google Analytics – to understand how visitors use the Site and to measure website performance. Learn more at Google's Privacy Policy. You can opt out via the Google Analytics Opt-out Browser Add-on.
• Google Ads – to deliver and measure advertising, including remarketing to previous Site visitors.
• Meta (Facebook/Instagram) Pixel – to deliver and measure advertising on Meta platforms, including remarketing. Learn more at Meta's Privacy Policy.
• Google reCAPTCHA – to protect our forms from spam and abuse. Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.

Most browsers allow you to refuse or delete cookies through your browser settings. Disabling cookies may affect certain Site features.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers that help us operate our business, including our e-commerce platform (Shopify), customer relationship management system (Salesforce), email marketing provider (Constant Contact), analytics providers (Google), and advertising platforms (Google, Meta). These providers are authorized to use your information only as necessary to provide services to us.
• Manufacturers, financing partners, or service technicians when needed to fulfill your equipment inquiry, order, financing request, or service request.
• Legal authorities when required by law, subpoena, or to protect our rights, safety, or property.
• A successor entity in connection with a merger, acquisition, or sale of all or part of our business.

5. Email Marketing

If you subscribe to our emails or submit an inquiry, we may send you promotional messages about equipment, promotions, and industry resources. Every marketing email includes an unsubscribe link, and you may opt out at any time. Transactional or service-related messages may still be sent as needed.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce agreements.

7. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of targeted advertising

To exercise any of these rights, contact us using the information below. We will respond in accordance with applicable law.

9. Third-Party Links

The Site may contain links to third-party websites, including manufacturer sites and social media platforms. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

Empire Bakery Equipment
1C Enterprise Pl
Hicksville, NY 11801
Phone: 800-878-4070
Email: info@empirebake.com