Summer is almost here and if your bakery is located in an area with heavy foot traffic you are sure to see business pick up as the weather gets warmer. Make the most of the extra traffic by employing some simple and effective strategies to boost your summer revenue.

Add a Pop of Color

Create an inviting aura in your bakery by adding a pop of bright, summery color to your windows. Draw visitors inside with cheerful signage and brightly colored treats that accentuate everything we love about summer.

Offering ice cream treats and cold brew coffee will also make your shop stand out.

Offer Samples

Walking into a bakery filled with tasty treats and incredible aromas can be a bit overwhelming, which is why we recommend sharing samples with your customers. Offering samples of some of your newest and most popular sweets will help to ensure sales.

You can even hand out your samples to passerbyers to draw more business in your doors!

Encourage Return Visits

From newsletter coupons to customer loyalty cards, there are so many different ways to encourage customers to shop with you again. One exciting way to encourage return visits during the summer season is to offer a treat or cold brew coffee flavor of the week.

This weekly deal will have customers stopping in regularly to see what tasty options you have on sale, and will help to encourage them to continue shopping with you as each of your snacks proves just as delicious as the last.

Offer the Extras

Instead of just selling breads, cookies and pastries, also offer customers the extra items that will make your store their one-stop shop when gathering supplies to go with dinner or bring to a party. Specialty olive oils and honey for dipping, local wines and cheese, and stylish serving platters are all great extras that will ring in extra sales while helping out your customers.

One of the most important components to running a successful bakery is having the right equipment. For updated equipment that meets all of your needs, visit Empire Bakery Equipment online or contact us by phone at 1-800-878-4070.

Sources: http://top7business.com/?Top-7-Ways-to-Increase-Your-Bakerys-Bottom-Line&id=1644, http://smallbusiness.chron.com/can-improve-bakery-sales-14247.html