Empire Bake

The food industry has seen big changes in recent years with organics foods and ethnic options becoming more prominent. According to BakingBusiness.com, these changes are led by both Baby Boomers (age 51 to 69) and members of Generation Z (17 and under). Both sets of consumers are much more aware of the foods they are putting in their bodies than...

This April, Google released an interesting and detailed report about food trends of all kinds. From options like the Bundt cake that have shown steady growth in past years to the trends like rainbow donuts that skyrocket to fame just to fizzle out quickly, there are many different insights to be gained from this document. The report included top trending...

Bakeries are magnificent places. Cookies, cakes, pies and pastries. Artisan breads of all shapes and sizes. Delectable desserts that are sure to make the taste buds dance with delight.  When you open your own bake shop you’re given the opportunity to make people happy by selling them the baked goods that they love; and you get to earn a living...

In today’s connected world, Social Media applications have played an ever increasing role in the success of marketing efforts for bakeries of all shapes and sizes. Social Media outlets can be extremely useful in acquiring new customers, engage with existing ones, developing brand loyalty, communicating with vendors and more. The first step in developing an effective Social Media strategy is...

Even if your bakery has the most delicious treats in town, there is much more to getting customers to pick up their breads, cookies and pies at your store than a promise of flavorful goodness. Shoppers want a visit to their favorite store to be a special experience, one that allows them to escape from their stresses for a minute...

It's not that you don't have something fantastic to offer your customers. After all, few people can resist freshly baked breads, pastries and other treats. With so many other businesses -- food related and otherwise -- vying for attention, it can be difficult to get noticed amid all the din and clamor. Going the unconventional route enables you to build...

With the school year almost over and the weather warming up, your mom and pop shop may soon be experiencing an influx of customers as more and more people stop in for cold brew coffees and pastry treats during walks and bike rides around the neighborhood. All these extra visitors are great for business, but they might have your staff...

If your bakery is in the cake decorating business, you probably know how difficult it is to find – and retain – an incredibly talented decorator. Baking a delicious cake may be the foundation of your business, but decorating it with style and flair will ensure that customers continue to walk through your doors to create cakes for their birthday...

When it comes to baking breads, pastries, pies and cookies there is much more to take into consideration then just how delicious your treats taste. Presentation is an especially important piece of the sales puzzle, and as technology and consumers change, so do the standards for bakery packaging. According to Mintel and Bake Magazine, there are six key themes to...

As the weather grows warmer and you begin to see couples and families strolling around the neighborhood, enjoying the beautiful summer sunshine, you are probably wondering how you can get them inside your shop for an afternoon snack. There are plenty of different marketing tactics for you to try, from hanging a brightly colored banner in your window to putting...