When it comes to baking breads, pastries, pies and cookies there is much more to take into consideration then just how delicious your treats taste. Presentation is an especially important piece of the sales puzzle, and as technology and consumers change, so do the standards for bakery packaging.

According to Mintel and Bake Magazine, there are six key themes to take into consideration when presenting your baked goods in 2016.

Digital Printing

Digital printing makes it easier than ever for bakeries to create attractive, customized packaging for each of their products. Decorate your cookies and cakes with beautiful labels, designed and printed right from the computer in the back of your shop.

Clean Labeling

Simple, clean labels will also attract the eyes of customers. A concise list of ingredient information will provide all the information the consumer needs without overwhelming them with the claims they are used to seeing on packaging at the supermarket.

Flexible Packaging

Flexible packaging, like pouches, has become a favorite among consumers, as they require less room to store and are able to be enjoyed on the go. You can even take your bakery a step above the competition by searching for hybrid packaging options that are kinder to the environment.

Eco-Friendly Attributes

With 63 percent of US consumers calling reusable and repurposable packaging a key purchasing driver, it is more important than ever for bakeries to focus on green packaging options. Using recyclable materials and offering reusable tote bags will really resonate with your shoppers.

Size Selection

Families come in all shapes and sizes, as should your packaging. Make it easier for your customers to stop in and pick up dessert by offering different size breads, cookie trays and more. This way, regardless of how many people an individual is getting food for, they will be able to get in and out of your shop with the exact amount they need.

Mobile-Engaged Packaging

As near-field communication and Bluetooth low-energy grow in popularity, customers will become more interested in seeing these engaging options in smaller shops. Be on the front-line of this new technology, greeting guests with a pop-up message or coupon on their smart phone when they walk into your bakery. Don’t forget to include social media usernames on your packaging to go along with this.

Just as technological advancements play into packaging, they also play a role in the creation of bakery equipment. If your bakery is looking to purchase new, efficient and advanced commercial bakery equipment, Empire Bakery Equipment has everything you need for an improved baking experience!

Check out our products online or contact us by phone at 1-800-878-4070 to work with a representative to find products that will meet your specific needs.