While your flavorful desserts and fresh breads are appealing, it takes more than just the heavenly scent of your shop to get customers to stop in. Creating a strong promotional plan can really boost your business, drawing in new customers and giving your loyal shoppers another reason to come by your store. From loyalty programs to online efforts, there are plenty of promotional ideas for you to try.

Loyalty Cards

One of the easiest ways to promote your business and thank your regular customers for their business is to offer a loyalty card. Hand out “Baker’s Dozen” cards to your customers, stamping them each time a loaf of bread or baked good is purchased. When a customer reaches twelve stamps, they get their thirteenth item free!

A simple way to instill loyalty in your customers, this little gift will help to improve repeat business and will get customers excited about shopping with you.

Multi-Buys

From buy one get one specials to coffee and dessert combos, multi-buys are a great way to make your customers feel like they are getting the most out of their money. Deals like these are sure to keep your customers coming back and will give them an opportunity to try new things and find new favorite treats.

Holiday Specials

Use holidays like Christmas, Easter and Mother’s Day to further promote your bakery, creating special themed baked goods and sales to get new customers in the door. Paired with a loyalty card, these great holiday deals are sure to lead to return visits.

Contests

Sponsor the pie eating contest at your local fair or have area companies submit their business cards for a chance to win baked goods for their office each month. These fun competitions are a wonderful way to further promote your business with signs, social media posts and announcements through the local news. Community members will enjoy taking part in the contests you are holding and sponsoring, putting your business in the forefront of their mind the next time they are looking for some sweets to enjoy.

While you are putting together promotional ideas for your bakery, don’t forget to check out Empire Bakery Equipment for all of your equipment needs. Whether you are in need of a larger oven or a new cookie depositor, we have a wide array of bakery equipment to help you create the best product possible. Learn more about our commercial baking equipment online or by phone at 1-800-878-4070.