There is nothing more appetizing than an eye-catching display of fresh baked good, and if you are looking for a way to make your shop standout, an attractive display is just the way to do so. There are plenty of different ways to arrange your sugary creations, but no matter what type of stand or shelving you have them on, there are a few key components to making them sell.

Keep Displays Clean and Fresh

One of the most important aspects of creating your display is keeping it fresh and clean. Crumbs and grease stains detract from the windows appearance, as do fingerprints on the glass. We recommend wiping down your display cases after close and replacing items each morning to ensure fresh and appetizing desserts are out. New wax paper should be placed below your treats each morning as well to create a clean, crisp look your customers will love.

Appear Fully Stocked

The only thing better than a few desserts is a whole bunch of them, so keep your display case fully stocked to appeal to your audience. A smaller display stacked with cookies is better than having a few treats behind a big window, so choose your display areas with care to ensure you can keep them looking full and fresh at all times. Remember to replenish your display throughout the day, swapping out items that have sold out for the latest treats to come out of the oven. With an abundant arrangement of sweets, your bakery will look its best and your customers will be able to find a dessert they love in no time.

Add Signs

No matter how scrumptious your cookies and cupcakes look, your customers will want to know what they will taste like before making a purchase. Make it easy for shoppers to pick out their treats by placing small signs in your displays. Whether printed from the computer and laminated or written on small chalkboards each morning, signs should display the price of the item to help customers calculate the price of their purchase before they reach the register.

Before you can create an attractive display, it is important to have the right tools to create your gourmet treats. From dough mixers to cookie depositors, Empire Bakery Equipment has everything you need to make your recipes come to life. To learn more about our products, visit us online or call us at 1-800-878-4070 today.