A Lesson Learned in Growing a Bakery Business

Many years – and several lifetimes ago, it seems...

I must have been looking over his shoulder a little too closely – inspecting how well he had cleaned the 60-quart bowl for the bakery’s vertical mixer. Gary turned around, glared at me, and in a voice strained with frustration, started jumping up and down, arms extended upward, yelling, “This job has no dignity! This job has no dignity! This job has no dignity!” he said, over and over.

Gary had a way of voicing his opinions very directly: he didn’t round off the sharp corners to soften his biting analysis of a situation. But it wasn’t hostile or personal, either, so we were able to laugh about it later.

And I "got" it. I learned a valuable lesson which has served me well ever since that day: that every person needs to feel a sense of dignity in their job, whether they are sweeping the floors or working with customers. That a business has to give each employee some “space” in which they can come up with new ideas, learn from their mistakes, and succeed in their job. That as a business owner, I needed to accept that my employees would probably not do everything exactly the way I did, but that this was OK. so long as they maintained reasonable standards of workmanship.

How does this translate to you, as a business owner? The reason for hiring people is that you can’t do all the work yourself, if you want to grow your business. The more you grow the sales, the more you need to hire others to perform the day-to-day work necessary to providing products or services to your company’s customers. You literally won’t have the time to continue to "micro-manage" your people. Learn from my mistake before you de-motivate your people – why go through the same learning curve? You’ll be plenty busy reinventing your own job as the business grows. And you’ll need to hire good people and learn how to help them maximize their contributions to the business.

Steve Caccavo, President of Constructive Business Solutions™, is the founder and former owner of The Well-Bred Loaf, Inc., a specialty wholesale bakery that invented “blondies.” He draws on his years of entrepreneurial experience to help owners strengthen and grow their small and mid-size businesses. © 2010 by Constructive Business Solutions™, a division of Positive Employment Practices, Inc.