bakery trends

With the school year almost over and the weather warming up, your mom and pop shop may soon be experiencing an influx of customers as more and more people stop in for cold brew coffees and pastry treats during walks and bike rides around the neighborhood. All these extra visitors are great for business, but they might have your staff...

When it comes to baking breads, pastries, pies and cookies there is much more to take into consideration then just how delicious your treats taste. Presentation is an especially important piece of the sales puzzle, and as technology and consumers change, so do the standards for bakery packaging. According to Mintel and Bake Magazine, there are six key themes to...

As the weather grows warmer and you begin to see couples and families strolling around the neighborhood, enjoying the beautiful summer sunshine, you are probably wondering how you can get them inside your shop for an afternoon snack. There are plenty of different marketing tactics for you to try, from hanging a brightly colored banner in your window to putting...

An adequate level of protein is essential to the growth and maturity of our bodies. Many people know that the primary benefit of protein is to build and maintain muscle strength, but they may not realize that a daily helping of protein can also help to improve brain functions, increase bone density, lessen belly fat and slow the aging process...

Summer is almost here and if your bakery is located in an area with heavy foot traffic you are sure to see business pick up as the weather gets warmer. Make the most of the extra traffic by employing some simple and effective strategies to boost your summer revenue. Add a Pop of Color Create an inviting aura in your...

There’s no doubt that millennials make up a huge part of the current population. In fact, millennials are only beaten out in numbers by the Baby Boomers. Thus, it stands to reason that when it comes to purchasing power, millennials have a lot of it. Plus, as they grow older, get raises and promotions, and start looking to settle down...

Over the past few years, healthier eating habits have become a point of focus for many Americans, with organic and whole grain ingredients becoming highly sought after for shoppers across the country. The National Restaurant Association has found that 71 percent of adults are trying to eat healthier at restaurants than two years ago, but just because your customers are...

Regardless of how delicious your treats are, their tasty flavors alone aren’t enough to inspire customer loyalty. There is much more that goes into creating an incredible, well-loved local business. If you are looking for ways to offer your customers a more intimate experience, Empire Bakery Equipment has a few recommendations for you to try. Put Your Customer’s Needs First...

The Bureau of Labor Statistics points to the ongoing growth in population and income as key factors fueling the increasing demand for specialty baked goods. Many of the trends that will prove to be most profitable for bakeries in 2016 are already underway, so let’s look at the signs that indicate six especially significant industry trends we’re anticipating. 1) Farmers...

While your flavorful desserts and fresh breads are appealing, it takes more than just the heavenly scent of your shop to get customers to stop in. Creating a strong promotional plan can really boost your business, drawing in new customers and giving your loyal shoppers another reason to come by your store. From loyalty programs to online efforts, there are...